Engineers & Engineering Methods

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This program was created explicitly for quants: engineers and other hard-science-types. For decades we have watched quants have entirely unnecessary uphill battles getting MBA's. MIT, Chicago, and a handful of others accommodate quants; at the others, you're, "at risk."

Our approach is to build upon your analytical strength and thoroughness. We can do that by minimizing the "tons" of needless rote memorization. Yes, any of us could ratttle off a dozen (or more) terms for revenue or profit ... by why worry about that while you're trying to learn to usefully employ the underlying concepts?

You can expand your knowledge at your leisure. Frankly, once you start delivering killer analytical models, your business colleagues will be only too happy to use whatever terms are comfortable for you.

Leveraging your greatest strength and educational investment.

Intellectually, you were born with strong analytical skills and you've busted your butt amassing more. Business demands high-order problem solving ability; you have that. More importantly, business success demands problem recognition, a far more rare ability, and the odds are good that you have that, too.

Beyond these two abilities, lies the third and most important ability — to be able to communicate what you know. We're aware of actual defensible, scientific studies have established that speaking in public is one of our two* most deeply seated fears. With us, you'll quickly and permanently get over any fear you might have of public speaking.

In any event, recognize that if you're giving a presentation, it's your chance to shine. Play it for all it's worth. Being able to do so starts with knowing what you're talking about.

The quickest route up the organizational ladder is via making your boss (and your boss's boss, etc.) look good. Plus, as you establish yourself as THE person "to get the job done," you'll find yourself leading ever more important analyses and giving the presentations.

Sidebar: BTW, don't "write a mystery," lead with your "best shot." If the head-honcho in attendence vocally buys-into your argument, you've won. Game over! Who's likely to question the leader's choice? Oh, and take your cue from successful salesfolk: Selling starts when the answer's, "no"; stop talking when the answer's, "yes."

Engineers and hard-science-types don't learn the way most people do. (Oh, really?) Worse, here's the "sad" part, we tend to not communicate in ways which "others" are able to grasp. Here's the silver lining (or, gold, if you prefer). You can learn to communicate in a new and different way. To do so, however, requires that you come to understand (REALLY understand) what motivates the entire management chain of command.

You must capitalize upon your analytical ability. You could suffer through a traditional MBA, you'd be forced to learn the way the general population does AND you'd be subjected to a great deal of utterly irrelevant minutia. Worse, you'd find that a great deal of each course proves repetitive. Worst, you'd find that there is no overarching framework for the study. (Imagine spending a semester on div, grad, curl, without, say, mention of electrostatics.)

As with many "problems," once identified, they can be readily resolved. In the real-world for instance, accounting, finance, and economics (most notably, micro-economics) form a seamless whole. However, "publish or perish" demands dictate that academics specialize in, say, one of these areas. That would be bad enough, but the truth is that the typical financial accounting prof cannot communicate with a managerial accounting prof.

Since most MBA students are mathematically illiterate, most courses are grossly dumbed-down to accommodate this "special" learning "ability." Moreover, as most prof's and students are neither able to nor wish to cope with serious analytical methods, all courses are taught akin to biology and other soft-sciences: Rote taxonomy. Zip, there's goes the engineer's greatest advantage.

Starting to grasp the problem ... and the silver-lining? With relatively brief but intensive study, an engineer can expect to emerge as a virtually different genus. The REAL question, of course, is how do you get comfortable in making these sorts of presentations? The ISA core courses, click here.


* The other is appearing naked in public.